(Tanjo CEO Richard Boyd) decided that AI could help develop a far more comprehensive, flexible model that would find unexpected insights faster and cheaper. That was the start of Tanjo Animated Personas (TAP), the company's simulated models of real human beings that can be queried to see how they'll respond to words, phrases and product concepts. … "It's essentially the new scientific method," Boyd says. "… machine learning can ingest such large amounts of data ... bring all the sources together and let the system find every hypothesis that might be true.”

Michael McGuire, a VP of research for Gartner who’s reviewed Tanjo’s technology, agrees that even the best survey is limited by having to ask questions, which may be the wrong ones. … “Observation has become more important to marketers because people don’t always do what they say,” McGuire says. Tanjo allows for (simulated) observation on a huge scale at rapid speed.”

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For Parker (CIO of NCCC), the brain technology presented an opportunity to harness the synergy of seamless access to data and information from a system that serves all 100 North Carolina counties.

“We have 59 — counting the system office — buckets of intellectual property, data, information, and history spread throughout the entire state. One of the challenges we face is how do we capture that information? How do we bring that information together so that we can leverage it to enhance each other? All of us are smarter than any one of us,” said Parker.

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The central issue of the 21st century … is how to achieve the right balance between humans and automation to optimize outcomes. … A combination of human and machine intelligence working together to solve the problems that matter most.

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“We’re really big into AI around here and Tanjo implements it in a way like no other vendor. Another entry from Gartner’s Cool Vendors for AI in Marketing, Tanjo uses AI to help marketers get better ideas about the demographics they’re working to reach. AI used to bring to mind images of human-like intelligence and Tanjo’s Animated Persons (TAP) aren’t too far off from that.”

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Richard Boyd, the founder of 3DSolve talks VR interfaces, defense industry patents, and simulations at Lockheed Martin.

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Richard Boyd, CEO of Tanjo, facilitated a conversation (at 2018 SXSW) with some great technologists including Google’s Jonathan Rochelle. … New machine learning tools …. can read really fast, recognize patterns and apply rules -- and they never forget. For example, Boyd's machine learning engine read every U.S. legal opinion since 1797 and produced a complete correlated map in less than a week.

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Tanjo technology uses machine learning to discern “Our true values, so we build better products and relationships built on truth, not polls or focus groups."

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This technology is reshaping the fundamental interactions between humans and the worlds — real and virtual — in which we exist.

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In the next phase of the information age, the technology we have created will begin to serve us. The 21st century imperative is determining how to achieve the right balance between humans and automation to optimize outcomes.

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“The hope is that all this automation crates news jobs as it displaces old jobs. App developers didn’t exist 10 years ago. Now there are more app developers than farmers.”

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“In law there is a lot of reading and researching of documents,” said Richard Boyd, CEO. “A lot of that activity yields pretty easily to machine learning.”

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“The last century was about recorded images, video and the birth of the Internet. Today, the imperative is achieving the right balance between humans and automation to optimize outcomes.”

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At the heart of the product is the deep customization of customer segments. CEO Richard Boyd explains how they … build “models of consumer behavior.” … Based on the same machine learning concepts of centralizing data, Tanjo also offers a customizable “Clean Brain” tool to compile all your organization’s knowledge and help the team avoid repetition, automate tasks and centralize past documentation and history.

Tanjo’s Animated Personas Are Like Sim Characters for Market Researchers


Today we talk a lot about this idea of the “voice of the customer” and tuning in and empathizing with that voice or need. This is the holy grail of market research: to see the world and your product offerings through the customer’s eyes, and eventually learn to anticipate their future needs.

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Tanjo, the community college system is rolling out a custom AI "brain" in the coming months that will map and organize its digital content.The new tool will be critical to linking faculty to relevant resources, said Richard Boyd, Tanjo's CEO. 

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The gates are open. If you’re running a government organization and you’re not looking for a machine learning strategy if you’re already behind the curve.

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Founder and CEO Richard Boyd named Innovator Of The Year by the Triangle Business Journal.

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"To develop these simulated customer personas, we worked with one provider called Tanjo, a technology platform that offers advanced customer modelling and automation that sits at the intersection of machine learning and behavioural science.”

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“Boyd’s company has worked with businesses in various industries, including manufacturing, the military, logistics, accounting, and finance. Across all these sectors he addresses the same issue. “The key problem of this century is for everybody to figure out the right balance between humans and automation. What should we be doing with human attention and effort, and what should we be turning over to machines? And by the way, the answer to that question is changing almost every month. And therein lies the challenge.”

How AI and machine learning change everything